miercuri, mai 07, 2008

adweek books

adweek magazine series

Leap: A Revolution in Creative Business Strategy (Bob Schmetterer)

Perfect Pitch: The Art of Selling Ideas and Winning New Business (Jon Steel)

Truth, Lies, and Advertising: The Art of Account Planning (Jon Steel)

Disruption (Overturning conventions and shaking up yhe marketplace) (Jean-Marie Dru)

Beyond Disruption: Changing the Rules in the Marketplace (sequel to the best-selling book 'Disruption') (Jean-Marie Dru)

Life After the 30-Second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising (Joseph Jaffe)

Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (David Kiley)

Casting for Big Ideas: A New Manifesto for Agency Managers (Andrew Jaffe)

Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers (Ken Sacharin)

Creative Company: How St. Luke's Became "the Ad Agency to End All Ad Agencies (Andy Law)

Another one bites the grass: Making Sense of International Advertising (Simon Anholt)

The Do-it-yourself Lobotomy: Open Your Mind to Greater Creative Thinking (Tom Monahan)

Hey Whipple, Squeeze this: A Guide to Creating Great Ads (Luke Sullivan)

and much more, on the adweek website.

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