cannes lions still on my mind

holiday times, now. few days in amsterdam, after the best 10 days in my advertising life in cannes.

i will definitely take some time to write about the experience, about cannes lions, about the seminars and all the people there.

it has just eneded, i barely had time to breath, but i can gladly say that everthing was worth it. before and afte. i’m still thinking about the rush between the seminars, about the interesting presentations and the fabulous speakers, about the inspirational and colourful young lions zone, about the people and their conversations. about the first day at the cannes lions. it was sunday in the morning when i entered for the first time in the debussy theatre.

‘Design Drives Desire’ was one of the best things of the day. about the simple brillliant type of design which actually makes the great design stand out, about the ‘The Cycle of Similar’ that puts all the companies, jobs, needs or ideas in the same bowl, about the role of design that should do exactly the opposite in order to make a relevant differentiation. the speaker was really into what he was saying, he admitted the extreme passion for design at its best and told us about the simple objective of this kind of art: to make people choose something over something else and make them come back and become, if possible, emotionally bonded. we saw some examples, we amused ourselves with what companies have to offer in terms of design and in the end, we draw a conclusion: we should always look deep for insights. insights that set the mind on a certain direction, focus in someway our ideas and help us generate desire through different factors such as relevance, difference, focus, creativity, courage.

pending