Yonathan Dominitz 3-day know-how

due to this contest, I won a 2-day training with Yonathan Dominitz, on June 4 and 5. all happy about it.

but guess what?

I get to see him a day before also. at Orange concept store.

pending on future lions

future lions submissions part closed.

judging begins.

big ideas can make anyone feel small

message from Craig Davis
Cannes Lions 2008
Film and Press Lions Jury President

"trust your instincts and judge with your heart"

http://www.canneslions.com/festival/president/

blog objective accomplished

TO CANNES.

yep. it was great until now, but i'm sure it's gonna be just perfect from now on.
going to cannes with great hopes, a lot of energy, enthousiasm and curiosity. to catch on all the information, to meet everybody, to hear great things, to visit if possible. :) all that and more.

well, this was great news indeed. all happy about it.
still to do things, i am now more confident. :)

gonna eat me some gingerbread cookies, if i find. besides keeping up the good work. :)

update:

i did eat. :) at this perfect place, called serendipity.

selectie printuri (1)

ce mi-a placut mie din ce au facut altii si au postat pe net. flickr sau grup.

how about it

s-au terminat evaluarile, urmeaza selectia. a fost o nebunie in ultimele zile. am dormit cam 2 ore pe noapte. se facea dimineata, nu stiam daca sa ma mai culc sau nu. ca parca eram mai obosita dupa alea 2 ore. dar chiar nu conteaza. am facut ce trebuia sa fac. cred ca uneori se putea si mai mult. daca aveam coleg/a, poate era si mai bine. pe viitor, cercetez mai bine cum sta treaba la capitolul coechipier/a.

si ma gandeam ca ar fi interesant ca la unele briefuri, sa aflam direct de la client o parere, o idee, o observatie. cum i se par, ce ar fi vrut sa vada mai mult/mai putin, la ce se astepta. asta pe langa brief, evident. :) pentru ca fiecare a avut cel putin cate o idee buna, mai ales la briefurile pe design, dar ideea generala nu a fost captata in totalitate. si ar fi bine pentru noi, cred, sa avem si o evaluare din partea lor. ma gandesc. la jurnalele in cauza, am stat sa ma gandesc la fiecare pagina, cum ar fi daca..., am analizat imagini, fonturi, reviste si site-uri si eu sper ca la final sa fi iesit ceva bun. cu tot efortul, a meritat si am aflat -asa cum feti frumosi cresc intr-un an cat altii in o mie- multe lucruri noi, interesante, practice si utile in acelasi timp. in nici 3 luni.

but, as colleagues say, still on the run for cannes. :)

and in the meantime, growing up. on every direction.

future lions

studenti vizionari,

luati brieful future lions si explorati.

'propuneti un sistem de promovare pentru un brand reprezentativ la nivel global, sistem care acum 5 ani era imposibil de implementat'

trimiteti solutiile pina in data de 19 mai la biroul cannes in romania. (gradinita@canneslions.ro)

ideile selectate de organizatorii britanici pentru prezentarea la Cannes, vor fi premiate si local.

"Future Lions Global Student Competition First-Ever Student Competition held at Cannes 53rd International Advertising Festival" by AKQA

un pic mai bine pentru la fraise

mda, deci as putea sa spun ca am imbunatit. still, eu tot cred ca inainte era ok. dar change is good. te stimuleaza. continuu in cautare de idei noi. :) si am primit si o idee ce-i drept. merci, ana. am transformat putin si 'we become one' si am mai refacut ce scrisesem ulterior.

asta a iesit. sper sa fie bine. ca alta modificare n-as mai avea cum sa fac. am trecut deja de last call.

S.O.S. pentru un copy mai bun

gradinita se apropie de final. energia mea inca nu, dar parca oboseala e mai greu s-o ascunzi. sau s-o fentezi. de abia astept o noapte cu ceva mai mult de 4 ore de somn. hai 5, ca au fost si momente mai fericite. :) in rest insa, multe lucruri de facut, idei, idei, idei, executii peste executii, desene, scanari, photoshop intr-o veselie, design, research o groaza, open minds and open eyes peste tot, plus job si altele.

si inca mai sunt cateva mici modificari de facut. la unele stiu ce e de facut, la unul dintre briefuri parca mai greu. adica stiu ce mi s-a cerut si am inteles argumentul ce sta la baza cererii de modificare/completare bodycopy, dar parca mie mi se pare ok asa. sau poate ca nu mai imi vine alta idee.

cine are o idee buna, please enlighten me. pe vizualul asta, evident. caci 'refacut de la inceput' mai greu. nu imposibil, dar mai greu. caci ma asteapta si un private diplomacy ce trebuie regandit.

deci, despre brieful la fraise este vorba. si rezolvarile mele. what to do? about the copy, that is. change somenthing. but what? and how? asta pentru ca sincera sa fiu, mie mi se pare scurt si la obiect as it is si l-as lasa asa. dar daca e musai, atunci o facem si pe asta. pana maine la 12. cand incepe the final countdown.

as I was saying, to cannes or not to cannes. would be the god's question. i know my answer. and desire. :)

5 tips - how to design a logo

5 logo design tips

1. Learn What A Logo Is & What It Represents

2. Know The Rules & Principles Of Logo Design

3. Learn Of Other’s Successes & Mistakes

4. Establish Your Own Logo Design Process

5. Learn The Software & Complete The Logo

how to choose a font

Have a think about each of these before choosing your next font.

Choose a category of type:
Choose a type face that you think will match your work. ie. Oldstyle, Modern, Slab Serif, Sans Serif, Script, Decorative.

Quality of Printer & Paper:
Where are you getting your piece printed? If you are printing from a low resolution printer, your subtle font characteristics such as delicate serifs or fine lines will not get printed. (eg. fax machines, photo copier). Is the paper going to without the ink and quality? eg. Newspapers will absorb ink and lose finer details.

How much text is there to read? What is its purpose?
Are you designing for a poster, a book, a report? What is more important - Readability or Aesthetics? What is the purpose of the text? A serious look, a casual look, a decorative look?

How much space do you need to fill? Or Leave Unfilled?
Different typefaces take up different amounts of space, even at the same point size. Try comparing two fonts next to eachother and see how much difference they take up in room.

Is the project to be skimmed or be really read?
Choose a typeface and layout that suits its purpose.

An exercise method for next time you choose a font.
Know your output method and final reproduction process to narrow down your font choices.
Decide on the look you want to convey.
If you use more than one font, make sure the fonts are very different from eachother. If they are not very different it looks like a mistake.
eg. Use an oldstyle font for the body text and and a bold sans serif for the headline.
Don’t be afraid to use wild fonts where they are appropriate and use it sparingly. Don’t be a wimp.

bonus:
15 tips to choose a good text type

plus:
Top 5 Typography Resources

and of course,

30 best fonts that all designers must own

ideile se sapa

asa ca, sapa.
"Citeşte de toate. Priveşte de toate. Ascultă de toate. Trăieşte de toate."

si ia aminte la Învăţăturile lui Nea’Gongu către fiii săi.

Fii burete.
Fii muncitor.
Fii pe felie.
Fii umil.
Fii pe faza.
Fii mai bun.
Fii cu bun simt.
Fii destept.


detaliile aferente, aici.

for any kind of pet odor - saniterpen

via adverbox

Credits:

Advertised brand: Saniterpen
Advert title: Puss in boots

Advertising Agency: Callegari Berville Grey Paris

Executive Creative Director: Andrea Stillacci

Creative Directors: Luissandro Del Gobbo - Giovanni Settesoldi

Copywriter: Luissandro Del Gobbo

Art Director: Giovanni Settesoldi

Photographer: Eugenio Recuenco

adweek books

adweek magazine series

Leap: A Revolution in Creative Business Strategy (Bob Schmetterer)

Perfect Pitch: The Art of Selling Ideas and Winning New Business (Jon Steel)

Truth, Lies, and Advertising: The Art of Account Planning (Jon Steel)

Disruption (Overturning conventions and shaking up yhe marketplace) (Jean-Marie Dru)

Beyond Disruption: Changing the Rules in the Marketplace (sequel to the best-selling book 'Disruption') (Jean-Marie Dru)

Life After the 30-Second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising (Joseph Jaffe)

Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (David Kiley)

Casting for Big Ideas: A New Manifesto for Agency Managers (Andrew Jaffe)

Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers (Ken Sacharin)

Creative Company: How St. Luke's Became "the Ad Agency to End All Ad Agencies (Andy Law)

Another one bites the grass: Making Sense of International Advertising (Simon Anholt)

The Do-it-yourself Lobotomy: Open Your Mind to Greater Creative Thinking (Tom Monahan)

Hey Whipple, Squeeze this: A Guide to Creating Great Ads (Luke Sullivan)

and much more, on the adweek website.

e cerb si il cheama cornel

blogu' lu' nea' cornel si mitica.

ne relaxam, gandim problema.

"Ne stim de mult si am trecut prin multe impreuna. Prietenii ne stiu de Nea Cornel si Nea Mitica: amandoi ne relaxam, ne simtim bine la o bere Ciucas, ca de gandit problema, am gandit-o."

mhmm. nice. blogul. dar cred ca putea iesi si mai bine. si mai funny de atat.

"Pe site cei doi prieteni, Cornel şi Mitică, ne vor ţine la curent cu "peripeţiile" prin care trec la filmări, vor posta subiecte de actualitate care invită la dezbatere sau vor împărtăşi momente importate din viaţa brand-ului. Comunicarea va fi bazată pe interactivitatea brand - consumator, conceptul de blog fiind ales şi datorită posibilităţii adaptării facile a conţinutului la temele propuse fie de vizitatori, fie de evoluţia mărcii şi proiectele derulate de aceasta. Astfel, pe lângă dezbaterile pe temele propuse de Cornel şi Mitică, se vor găsi pe site informaţii despre marcă, despre promoţiile desfăşurate sau proiectele în care aceasta este implicată." (imagoo)

family links brief

brief: the family unit must be preserved in times of war
client: ICRC
materiale: outdoor

kindergarten brief

brief:
call for entry in 2008-2009 edition of the Alternative School of Creative Thinking
client: Cannes Lions Bureau in Romania
materiale: OOH

la fraise brief

brief: Defi for Earth, each sign counts (sport & environment)
client: Nicolas Hulot Foundation for Nature and Man
materiale: outdoor

world AIDS day / Cape Argus

on December 1st.


Credits:
Product: Cape Argus
Agency: King James, Cape Town
Country: South Africa
Creatives:Alistair King (Executive Creative Director)
Paige Nick (Creative Director)
Rachel Brown (Art Director)
Jabulani Sigege (Copywriter)

altele, de la agentia king hames.

buenos aires independent film festival

bon jovis



tom sellecks